Born in Los Angeles, with offices in Dubai and Singapore, A Common Thread is a creative agency that specializes in crafting captivating worlds for iconic brands. Founded in 2019, we partner with global operators, Michelin-starred chefs, and visionary business owners to orchestrate every element of their brand universe.

Our work is shaped by culture, fashion, art, and design, as we weave together comprehensive brand experiences with global perspectives and local sensibilities. From strategy and visual identity to interior concepts and marketing, we create immersive brand realities that resonate across cultures.

To date, our portfolio of captivating brand worlds spans New York, Los Angeles, Paris, Dubai, KSA, Singapore, Sydney, and Bangkok, reflecting our commitment to crafting distinctive, culturally relevant experiences for iconic brands worldwide.

ALEXANDRA BEGGS

CCO & FOUNDER

Alexandra, CCO and Founder of A Common Thread, extensively experienced in hospitality brand development, has a deep history of serving high-profile clients such as Raffles, SLS, Delano, and Mondrian Hotels, as well as Singapore Airlines, amongst others. Before establishing the creative studio, she co-created and launched HBA DNA, the branding arm of Hirsch Bedner Associates, the globe's largest hospitality design firm. Her extensive career has taken her across global capitals—Los Angeles, London, Dubai, Singapore, and Melbourne.

CAITLIN CONNOLLY

COO & MANAGING DIRECTOR

Caitlin is a dynamic executive with extensive experience in Advertising & Design agencies across APAC and EMEA regions. Serving as the Head of Client Service and Regional Operations lead for TBWA/Media Arts Lab, Caitlin cultivated a remarkable 7-year partnership with industry giant Apple Inc. Her unwavering dedication to outstanding brand strategy, innovation, operational efficiency, and client satisfaction has firmly positioned her as a forward-thinking leader in the advertising and design landscape.

LAINE SACCUZZO

CONSULTING CREATIVE DIRECTOR

Originally hailing from Melbourne, Australia - Laine has spent the last 9+ years working across both brand and agency side leading 360 integrated campaigns that span social, digital, and experiential for clients such as Aman, Belmond, Rosewood Hotels, Marriott Luxury Group, Four Seasons, Tiffany & Co, Netflix, Hourglass Cosmetics, and the Estee Lauder beauty portfolio (La Mer, Bobbi Brown).